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GO RAW with G-STAR

G-Star RAW commonly referred to as just G-Star is a Dutch designer clothing company that produces urban clothing for those fashionables who believe in being blatantly stylish, yet palpably standing out from the rest.

G-Star was originally named Gap Star but upon going international to avoid confusion with the already established Gap it resorted to G-Star Raw. The brand history is heavily inspired by vintage military apparel. G Star Raw uses different designs from militaries and armed forces from all over the world. Some of the most impressive features to the line include zippered arm pockets on jackets and shirts and special pockets designed to hold mobile phones and small devices such as iPods.

G-Star was founded in Amsterdam in 1989 by Jos van Tilburg specializing in street clothes, and the brand has always been known as a leading innovative entrepreneur in the denim industry.

In 1996, G-Star introduced raw denim jeans, which were untreated and directly from the factory. Designed by Pierre Morisset, it has become a cornerstone for the company that has since then created industry standards. Morisset—dubbed the “denim surgeon”--drew inspiration from the construction of motorcycle pants and introduced the 3D concept to denim engineering. The number "96" is sewn into numerous G-Star products in reference to the year that raw denim was introduced.

Sported by celebs like Liv Tyler, Girls' Generation, chess Grandmaster Magnus Carlsen, and Blink-182 member Tom DeLonge, G-Star has more than 6000 selling points world wide.

G-Star believes that form and function must follow alongside with authentic details, which is clearly visible in every product. In the end, G-Star is more interested in pushing the boundaries for denim and creating the denim of tomorrow. Almost every pair of GStar jeans are lined in the back pockets for reinforcement and the details in the stitches are so much so that they resemble the infinity sign.

The company philosophy is “Just the product”, but like most other brands G-Star is much more than a product and this is visible in its varied collection on Retro Designer Wear. Apart from an assortment of the iconic Raw and untreated denim G-Star jeans, also available on the online world of Retro Designer Wear is a host of G-Star  tshirts, polo shirts, tops, dress shirts, jackets and accessories to complete the perfectly sensational ‘Raw’ look.

Retro Designer Wear-the online forum for the most superior branded wear—offers an incredible sale on select G-Star Raw products. Get that G-Star t-shirt, Western shirt or denim jeans you always wanted to impress your friends and girlfriends with, now at halved prices only on retrodesignerwear.com.

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